Disclosures
How we are paid, and what that means for you.
SimpliWealth is a mutual fund distributor. We do not charge you a fee — we are paid commission by the fund houses whose schemes you invest in through us. You should know how much, and how it works.
of the value of your investment in a scheme, depending on whether it is an equity, debt or hybrid scheme. The rate is set by each asset management company and can change every month.
Who we are
SimpliWealth is an AMFI-registered Mutual Fund Distributor, ARN 174510, held by Madhuri Dindakurthi, and based in Jayanagar 3rd Block, Bengaluru. You can verify our registration on the AMFI website.
We distribute mutual fund schemes and insurance products. We are not a SEBI-registered Investment Adviser, and we do not provide portfolio management services, research reports or stock recommendations. Anything we discuss with you is in the course of distributing a product, not paid investment advice.
The commission we earn from mutual funds
When you invest in a mutual fund scheme through us, the asset management company (AMC) that runs the scheme pays us a commission. You do not pay it to us directly: it comes out of the scheme’s total expense ratio — the annual cost charged to the scheme, which is already reflected in the NAV you see.
Our commission currently ranges from 0.10% to 1.50% a year of the value of your investment, and depends on the kind of scheme:
| Scheme category | Where the commission usually sits |
|---|---|
| Equity | Towards the higher end of the range |
| Hybrid | In between, depending on how much of the scheme is in equity |
| Debt | Towards the lower end; liquid and overnight funds are usually the lowest |
Within a category, the rate also differs from one AMC to another and from one scheme to another.
These rates are not fixed. AMCs revise distributor commission from time to time — often every month — and changes in SEBI or AMFI regulations can change them too. The rate that applies to your investment can therefore go up or down over the time you stay invested.
Ask us, and we will tell you. Before you invest, we will share the commission we would receive on the scheme we are discussing, and on the other schemes you are comparing it with.
Regular plans and direct plans
Every mutual fund scheme comes in two versions. A Regular plan is bought through a distributor like us and pays the distributor’s commission. A Direct plan is bought straight from the AMC, pays no distributor commission, and so has a lower expense ratio. Because the portfolio is the same, a Direct plan’s returns are higher by roughly that difference in cost, and the gap compounds over the years.
Investments made through SimpliWealth are in Regular plans. You are always free to invest in Direct plans yourself, through the AMC or another platform. What you get from us for the difference is the service: help choosing, the paperwork and KYC, the transactions, and someone to call when you need to.
Insurance
When you buy a term life or health insurance policy through us, we receive commission from the insurance company, within the limits set by IRDAI. Insurance is the subject matter of solicitation. Please read the policy wording, exclusions and waiting periods before you buy.
Other things you should know
- Mutual fund investments are subject to market risks. Read all scheme related documents carefully.
- Past performance is not indicative of future returns. No mutual fund scheme guarantees a return.
- The risk profile questionnaire on this website is a self-assessment tool. Its result and illustrative asset mix are not a recommendation to buy, sell or hold any scheme.
- The SIP calculators show illustrations based on the rate you enter. They are not a projection of what you will earn.
- Articles on our blog are general education, not advice about your own situation.
If you have a complaint
Please tell us first — call +91 99865 99998 or write to service.simpliwealth@gmail.com, and we will do our best to resolve it quickly.
If you are not satisfied, you can contact the investor service team of the AMC concerned, raise a complaint with SEBI on SCORES, or use SEBI’s online dispute resolution portal, SMART ODR.
See also our privacy policy, which explains what happens to the details you share on this website.